In 1992, Mark and Lorinn Williams bought a struggling dealership, known as Beechmont Ford. From the beginning, their philosophy was simple, if you treat your employees and customers with respect and honesty, they will stay with you; that philosophy has served them well. In 1992, Beechmont Ford was ranked 16 out of 16 dealers in sales. They slowly crept out of 16th to #1 from 1998 and have remained there since! Although there have been ups and downs in the business environment, Mark and Lorinn have always stayed true to themselves, their family and their goals.
Beechmont Ford, at the time of Mark and Lorinn's purchase had a total of 40 employees. Today, they have over 100 employees and 35% of the original employees are still proudly there today.
In 1992, Beechmont Ford sat on 4 acres; today it sits on more than 14 acres. Those acres are filled with a larger dealership, a body shop and at it's height over 1200 new and used vehicles.
Beechmont Ford has been awarded many of Ford's highest honors. The most significant of them all, is the President's Award. The President's Award is based on overall sales and service satisfaction by the customer and sales performance. Yearly, only 340 dealerships out of more than 5,000 are awarded this high honor. Out of those 340, less than 10 dealerships rank in the top 100 in both sales volume AND achieve President's Award status. Beechmont Ford has achieved both of these prestigious awards 3 times. This past year Beechmont Ford ranks 71st in the entire nation for sales and #1 in both sales and customer satisfaction in the Cincinnati region!
Beechmont Ford was also one of the 1st dealerships to use a female spokesperson, Lorinn Williams, both on television and radio. Lorinn Williams is now one of the most recognizable and respected personalities in local advertising based on marketing research studies.
Mark and Lorinn, along with Beechmont Ford, are honored to support the community that has supported them throughout the years. They have been awarded "Best New and Used American Auto Dealer" and "Favorite Business" by Reader's Choice. They are advocates of Susan B. Komen, The March of Dimes, Boys & Girls Club, Special Olympics, and various local charities.
Mark and Lorinn continue to grow and enjoy their family of employees and customers and look forward to a bigger and brighter future for all.
