Recent Arrival!

Hydro Blue Pearlcoat 2023 Ram 1500 Big Horn/Lone Star Built to Serve Edition
4D Crew Cab - 4WD - HEMI 5.7L V8 eTorque - 8-Speed Automatic

This 2023 Ram 1500 Big Horn/Lone Star Built to Serve Edition is a rare, purpose-driven package that elevates the standard Big Horn into a more aggressive, feature-rich, and distinctive truck. Finished in the exclusive Hydro Blue Pearlcoat, this model is part of Ram’s Built to Serve Edition, a trim designed to honor U.S. military service members and first responders while adding unique styling and equipment not found on a standard Big Horn.

At its core is the proven 5.7L HEMI V8 with eTorque, delivering strong horsepower, added low-end torque, and smoother start-stop operation thanks to the 48V mild-hybrid system. Combined with 4WD and an electronic shift-on-demand transfer case, this Ram is equally capable on the road, at the job site, or off the beaten path. A clean AutoCheck vehicle history report and completion of the 146-point Mark Williams Auto Group inspection further reinforce its quality and value.

The Built to Serve Edition stands out immediately with its exclusive appearance upgrades, including 20-inch premium wheels, black exterior accents, unique badging, and body-color or darkened trim elements that give the truck a tougher, more commanding presence compared to a standard Big Horn or Lone Star. This package is limited in production and highly sought after for both its appearance and exclusivity.

Inside, this Ram is exceptionally well equipped thanks to the Big Horn Level 2 Equipment Group, which transforms the cabin into a near-luxury environment. Highlights include the large 8.4-inch Uconnect 5 touchscreen, Apple CarPlay and Android Auto, SiriusXM, a 7-inch digital instrument cluster, and a 9-speaker amplified audio system with subwoofer. Comfort features such as heated front seats, a heated steering wheel, dual-zone automatic climate control, power-adjustable pedals, auto-dimming rearview mirror, and a universal garage door opener make this truck ideal for daily driving or long-distance travel.

Capability and convenience are equally impressive. This truck is equipped with a Class IV receiver hitch, electronic locking rear axle, remote start, rear power sliding window, and practical interior upgrades like second-row in-floor storage bins, a 115V auxiliary power outlet, and a 400W inverter. A built-in 4G LTE Wi-Fi hotspot ensures connectivity for work or family needs wherever you go.

This is not a typical Big Horn. Between the Built to Serve Edition, the Level 2 Equipment Group, and the HEMI eTorque powertrain, this Ram 1500 offers one of the most complete and desirable configurations available—combining performance, technology, exclusivity, and everyday usability in one standout truck.

Stop searching. Start calling today.