Kindness Project
Kindness Project
The #KindnessProject was developed by the Williams family and it's purpose is simply to give back to the communities that have been so very good to our company and our employees over the past twenty five years.
As a team, Beechmont Ford comes up with new and exciting ideas to make someone's day. Sometimes the gesture is large and sometimes it's small but if it makes an impact on a person's day, we chalk it up as a win! Below you will see a few of the "missions" that we have caught on camera. We hope it brings some joy to your day!
Making a Difference Starts at Home: Mark Williams Auto Group Joins Ford’s Global Food Drive
Small acts of kindness can create a meaningful impact when a community comes together. This September, Mark Williams Auto Group is continuing its commitment to giving back through the Kindness Project and Ford’s Global Food Drive.
For more than three decades, Mark Williams Auto Group has been proud to call Cincinnati and surrounding communities home. Since 1992, our family-owned automotive group has grown alongside the people, businesses, organizations, and families who make these communities special.
Giving back has always been an important part of that relationship.
This September, our Ford stores are putting that commitment into action by participating in Ford’s Global Food Drive. Together, Mark Williams Auto Group Ford stores are donating more than 1,200 pounds of food to local food pantries, helping provide essential items to families and individuals throughout the communities we serve.
But we do not want to stop there.
An Invitation to Our Community
Throughout September, customers, employees, neighbors, friends, and community members are invited to join us by bringing canned goods or nonperishable food items to any of our Ford showrooms.
Every item donated can help.
A can of vegetables. A box of pasta. A jar of peanut butter. A package of cereal. These may seem like simple contributions, but when hundreds of people make a small donation, those individual acts can become something much bigger.
That is what community is all about.
We are asking our customers and neighbors to help us add to the more than 1,200 pounds of food our Ford stores are already donating. By simply bringing a few nonperishable items with you when you stop by one of our showrooms, you can be part of an effort that directly supports local food pantries.
Continuing the Kindness Project
Our September food drive is part of a larger commitment to giving back through the Mark Williams Auto Group Kindness Project.
The Kindness Project was started in 2018 by Mark Williams Auto Group and the Williams family as a way to give back to the communities that have supported our company and employees throughout the years.
The idea is simple: when our communities support us, we believe it is important for us to support them.
That philosophy has led our team to participate in and support organizations, events, and initiatives that make a difference locally.
The Kindness Project is not about one particular event or one particular month. It is about creating opportunities to help whenever and wherever we can.
Our participation in Ford’s Global Food Drive is another extension of that philosophy.
Why Food Donations Matter
Food insecurity can affect families from all walks of life. Unexpected expenses, changes in employment, rising household costs, or other circumstances can make it difficult for families to consistently put enough food on the table.
Local food pantries provide an important resource for people facing those challenges.
Food donations help these organizations stock their shelves with the everyday staples families need. While monetary donations can also be valuable, donating nonperishable food items provides a direct and tangible way for members of the community to contribute.
That is why we are opening our Ford showrooms to community donations throughout September.
We hope to make it easy for anyone who wants to help.
More Than 1,200 Pounds and Counting
Our Ford stores have already committed more than 1,200 pounds of food to local food pantries through Ford’s Global Food Drive.
Now, we are inviting our community to help us build on that number.
Imagine what could happen if each person who visited one of our Ford showrooms throughout September brought along just one or two items.
A few cans can become a box of donations.
A box can become hundreds of pounds.
And hundreds of pounds can help provide meals and groceries for families who need them.
That is the power of coming together.
How You Can Help
Participating is simple.
Throughout September, bring canned goods or other nonperishable food items to any of our Mark Williams Auto Group Ford showrooms.
Whether you bring one item or an entire bag of groceries, your donation matters.
You do not have to be a customer to participate. You do not have to be purchasing a vehicle or visiting our showroom for service. If you are a member of the community and want to help, we welcome your donation.
It is one small way to make a difference close to home.
Community Driven
At Mark Williams Auto Group, being family owned means more than simply having a family name on the business. It means being part of the communities where our employees live, our customers raise their families, and our businesses have grown for more than 30 years.
That is why initiatives like the Kindness Project are so important to us.
We believe businesses have an opportunity to do more than serve customers. They can also help bring people together, shine a light on important community needs, and encourage others to get involved.
This September, we hope you will join us.
Our Ford stores are already donating more than 1,200 pounds of food. With the help of our customers, neighbors, employees, and friends, we can add even more to that total and help support local food pantries serving families in the communities we call home.
Bring a donation. Share the message. Encourage a friend to participate.
Together, we can turn a simple act of kindness into a meaningful community impact.
Learn more about the Mark Williams Auto Group Kindness Project and how we are continuing to give back throughout the communities we serve.
Read MoreStanding Together for Our Community: Mark Williams Auto Group Supports Empath for Autism and the Cincinnati Buddy Walk
A strong community is built more than streets, businesses, schools, and neighborhoods. It is built on people looking out for one another.
That principle was on display last weekend when the Cincinnati community came together for the Cincinnati Buddy Walk in support of Empath for Autism.
Mark Williams Auto Group was proud to support the event and join families, advocates, and community members in recognizing the importance of awareness, acceptance, and inclusion.
For the Williams family and the Mark Williams Auto Group team, supporting local causes is part of what it means to be a community driven organization.
What Inclusion Looks Like
Inclusion can begin with something simple: making sure people feel welcome.
For individuals with autism and their families, that can mean having access to supportive communities, understanding environments, meaningful resources, and opportunities to connect with others.
Every family's experience is different, which makes listening and understanding particularly important.
Community events such as the Cincinnati Buddy Walk create an opportunity to bring people together around that shared understanding.
They provide a place for people to celebrate individuals with autism, support families, and encourage broader conversations about how communities can become more welcoming and inclusive.
Mark Williams Auto Group was proud to contribute to that effort.
The Importance of Connection
Connection is something everyone needs.
For families navigating life with autism, finding people who understand their experiences can be especially meaningful.
Organizations such as Empath for Autism help create those connections by bringing people together and supporting the autism community.
Events like the Buddy Walk make those relationships visible.
Families can meet other families. Supporters can learn more about the cause. Community members can participate and show that they care.
That sense of connection can be one of the most valuable outcomes of a community event.
Why Empath for Autism Matters Locally
National awareness is important, but local organizations have a unique ability to make an impact close to home.
Empath for Autism serves as part of the Cincinnati community, creating opportunities to support individuals and families affected by autism.
Supporting local organizations allows businesses and individuals to contribute directly to the communities where they live and work.
For Mark Williams Auto Group, that local connection is important.
The organization has spent more than three decades building relationships throughout the Cincinnati area. Since 1992, the Williams family has continued to grow its automotive business while maintaining a strong connection to the communities around it.
Supporting Empath for Autism is another way to strengthen that connection.
Community Involvement Starts With Showing Up
Sometimes the most meaningful thing a person or organization can do is show up.
Show up for a neighbor.
Show up for a local nonprofit.
Show up for a family.
Show up for a cause.
The Cincinnati Buddy Walk created an opportunity for Mark Williams Auto Group to do exactly that.
Participation sends a message that local causes matter and that the businesses operating within a community are willing to be part of the conversation.
For a family owned organization, those relationships are particularly meaningful.
The people who support local businesses are also the people who make up the community. Giving back is one way to recognize that relationship.
A Tradition of Giving Back
Community involvement has become an important part of the Mark Williams Auto Group story.
The organization's roots date back to 1992, and over the years, its commitment to the Cincinnati area has extended beyond automotive sales and service.
The Williams family and Mark Williams Auto Group have continued to look for opportunities to support local organizations, families, and community initiatives.
That commitment is guided by three ideas: family owned, community driven, and customer focused.
Each one represents a different part of the organization's identity.
Family owned speaks to its roots.
Customer focused speaks to the way it approaches relationships.
And community driven speaks to its responsibility beyond the dealership.
Creating a Culture of Acceptance
Building an inclusive community does not happen through one event.
It happens through everyday choices.
It happens when people take time to learn. When businesses consider how welcoming their environments are. When community organizations create opportunities for participation. When neighbors support one another.
Events like the Cincinnati Buddy Walk can help start or strengthen those conversations.
They give people a reason to come together and an opportunity to think about what inclusion means in their own communities.
Mark Williams Auto Group is proud to support efforts that encourage that kind of awareness.
Looking at Community Through a Wider Lens
Being community driven means understanding that a business is part of something bigger.
Customers may visit a dealership to purchase a vehicle or service their current one, but their lives extend far beyond that transaction.
They are parents, grandparents, teachers, business owners, volunteers, coaches, neighbors, and friends.
Their communities matter to them.
That means those communities matter to Mark Williams Auto Group.
Supporting Empath for Autism and the Cincinnati Buddy Walk reflects that broader perspective.
It is an opportunity to support the people behind the community and recognize the organizations working to make life better for local families.
Continuing the Work
The Cincinnati Buddy Walk was a meaningful opportunity to come together, but supporting the autism community is not limited to one weekend.
Awareness can continue through conversations. Support can continue through community partnerships. Inclusion can continue through everyday actions.
Mark Williams Auto Group is proud to play a small part in that ongoing effort.
The organization is grateful to Empath for Autism for the work it does and to everyone who helped make the Cincinnati Buddy Walk possible.
Most importantly, the weekend was a reminder that meaningful change often starts with people simply deciding to come together.
Community Is Something We Build Together
At Mark Williams Auto Group, being community driven means recognizing that the strength of a community comes from the people within it.
Last weekend, families, supporters, advocates, volunteers, and businesses came together around Empath for Autism and the Cincinnati Buddy Walk.
Each person brought something different.
Together, they created a moment centered on awareness, acceptance, connection, and support.
Mark Williams Auto Group was proud to be part of it.
As the organization continues serving Cincinnati and the surrounding communities, it will continue looking for opportunities to give back and support the people and organizations making a difference.
Because a better community does not happen on its own.
We build it together.
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Mark Williams Auto Group Brings the Treats and the Trunks!
At the Mark Williams Automotive Group, community isn’t just part of what we do it’s who we are. Across all our dealerships, from Mt. Orab to Beechmont, our mission has always been to serve not just our customers, but the communities that support us every day.
This fall, we had the privilege of bringing that mission to life through our annual Trunk or Treat events family-friendly celebrations filled with creativity, laughter, and the true spirit of togetherness.
Each dealership committed to collecting at least 400 pounds of non-perishable food for a local pantry. Our team chose to support IPM Food Pantry, a remarkable organization that has served families in need for over 60 years. Founded by four local churches, IPM continues to be a vital resource for our neighbors.
What started as a simple way to provide families with a safe and fun place to celebrate Halloween has grown into one of our most meaningful traditions. Thanks to the incredible support of local businesses, first responders, and nonprofit partners, this year’s events became an unforgettable showcase of partnership, purpose, and community pride.
A Celebration of Partnership and Purpose
Great things happen when great people come together and that’s exactly what made this year’s Trunk or Treats so special.
From decorated trunks and spooky setups to sweet treats and smiling faces, our dealership lots transformed into festive Halloween wonderlands. But beyond the costumes and candy, these events were about something bigger: collaboration. Together with our local partners, we worked toward a shared goal creating memories and strengthening the bonds that unite our towns.
Honoring Our Local Heroes
At Mt. Orab, we were honored to be joined by the Mt. Orab Fire Department and the Mt. Orab Police Department. These dedicated first responders go above and beyond to keep our community safe year-round and having them take part in Trunk or Treat made the evening even more special.
Over at Beechmont, our gratitude extends to the Union Township Fire Department, who also joined in the festivities. Families loved meeting these real-life heroes, exploring fire trucks, and learning about their essential work. Their involvement was a powerful reminder of what it means to serve with courage, commitment, and heart.
Agriculture Meets Community: Ag-Pro of Georgetown
Our friends at Ag-Pro of Georgetown brought some serious horsepower to the Mt. Orab celebration, showcasing their signature John Deere equipment. Kids couldn’t get enough of the tractors, and parents enjoyed connecting with one of the region’s leading agricultural partners.
Ag-Pro’s involvement was a perfect example of community values in action hardworking, neighborly, and proud of their Ohio roots.
A Touch of Movie Magic: The Cincinnati Ghostbusters
Who ya gonna call? The Cincinnati Ghostbusters joined both our Mt. Orab and Beechmont events, bringing movie magic to life! Their detailed costumes, iconic Ecto-1 vehicle, and infectious energy delighted guests of all ages.
More than just entertainment, their participation reminded us that joy and laughter are powerful ways to bring people together and they do it all for a good cause, supporting local charities and events year-round.
Spooky Fun: The Haunted Trailer
No Halloween celebration would be complete without a few thrills! The Haunted Trailer, organized by our friend Charlie and his team, was a crowd favorite at Mt. Orab. Families lined up for a mix of laughs and light scares, proving that a little spooky fun can go a long way toward building community spirit.
Supporting Local Causes: Animal Shelters That Make a Difference
We were proud to host both the Brown County Animal Shelter at Mt. Orab and the Clermont County Animal Shelter at Beechmont.
Each organization shared their mission to help local pets find loving homes and provided families with opportunities to learn about adoption and volunteering. Seeing guests connected with these wonderful causes reminds us how powerful compassion can be, especially when it comes to our four-legged friends.
A Taste of Fall: Travelin’ Tom’s Coffee Truck & Kona Ice
From Mt. Orab to Beechmont, Travelin’ Tom’s Coffee Truck kept everyone warm and happy with their handcrafted espresso, lattes, and seasonal favorites. Their presence added a cozy, hometown touch that perfectly fit the fall spirit.
At Beechmont, the team from Kona Ice brought cool treats and colorful fun to the mix a sweet reminder that every season is better with a little flavor and a lot of smiles.
Community Favorites: Raising Cane’s, Quality Comfort, and More
We also want to extend a huge thank-you to Raising Cane’s and Quality Comfort & Home Services for being part of the Beechmont event. Their generosity and enthusiasm helped make the night even more memorable.
Their commitment to giving back reflects the same values we hold dear serving people with care, quality, and pride.
Empowering Every Individual: EmPath for Autism
Both events were made even more meaningful with the participation of EmPath for Autism, an organization that supports individuals with autism and their families. Their presence raised awareness and shared important resources with our guests.
We’re proud to stand beside EmPath in promoting inclusion, understanding, and empowerment throughout our communities.
Community Support from Sam’s Club
A big thank-you goes out to Sam’s Club for their generous support. From candy donations to event supplies, Sam’s Club helped ensure our Trunk or Treats ran smoothly and successfully at both locations.
Their partnership shows how much stronger we are when businesses come together to lift the communities they serve.
A Night to Remember
As the lights twinkled across both lots and laughter filled the air, our Trunk or Treat celebrations became something more than events, they became moments of connection, kindness, and community pride.
Seeing families smile, kids show off their costumes, and local partners come together reminded us why we love what we do. At the Mark Williams Auto Group, we’re not just in the car business, we’re in the business of community.
To everyone who participated, partnered, or simply stopped by to celebrate thank you. Your energy and support made these events unforgettable. We can’t wait to see you again next year as we continue driving community forward one trunk, one treat, and one smile at a time.
Read MoreKindness in Action: Mark Williams Auto Group Volunteers at the Ronald McDonald House
At the Mark Williams Auto Group, kindness isn’t just part of our culture, it’s our driving force. Through our ongoing Kindness Project, our dealerships dedicate time and effort to uplifting the communities we serve. This initiative empowers our team members to go beyond their daily work and make a real impact through service and compassion.
Recently, team members including Jeff Fithen, Ken Haynes, Josh Williams, Charlie Watson, David Godbey, and Bob Galvin joined together to volunteer at the Ronald McDonald House of Greater Cincinnati. They spent the day preparing and serving meals for 171 families staying at the House. After the meal, they cleaned and reset the kitchen and dining areas, ensuring a welcoming space for other families to enjoy.
The Mission Behind the Kindness Project
The Kindness Project connects our organization to the heart of what matters most people. While our dealerships are known for helping customers find the perfect vehicle, we also recognize the importance of contributing to the wellbeing of our neighborhoods. Over time, we’ve participated in school drives, charity fundraisers, and food collections, all designed to support local families and causes that make a difference.
Supporting Ronald McDonald House Charities
The Ronald McDonald House provides comfort and care to families whose children are undergoing treatment at Cincinnati Children’s Hospital Medical Center. With meals, lodging, and a compassionate community, the House helps ease families’ burdens during some of their hardest days. Every volunteer effort contributes to creating moments of comfort and connection for parents and children alike.
Continuing Our Commitment
Our experience at the Ronald McDonald House was both humbling and inspiring. It reminded us that simple gestures, a meal, a smile, and a few hours of service can make a lasting impact. The Kindness Project will continue to expand throughout the year, with new opportunities to give back across all Mark Williams Auto Group dealerships.
Kindness is what fuels us, and we’re proud to keep that spirit alive wherever we go.
Read MoreDriving Change: Beechmont Ford Joins the World’s Largest Dealership Food Drive
In September, Beechmont Ford was proud to participate in the world’s largest dealership-led food drive as part of Ford’s Global Care Month Month. We joined forces with the help of thousands of Ford dealerships worldwide, all working together toward one powerful mission, to help fight hunger in our communities.
We invite you to be part of something bigger than all of us. Let’s drive hunger out of our community, one can at a time.
Each dealership committed to collecting at least 400 pounds of non-perishable food for a local pantry. Our team chose to support IPM Food Pantry, a remarkable organization that has served families in need for over 60 years. Founded by four local churches, IPM continues to be a vital resource for our neighbors.
At Beechmont Ford, our goal is simple: fill every Ford we can with hope, support, and essential items. Whether you drop off a single can or a whole bag of groceries, every donation helps feed families right at home.
Together, across our locations, we’re “filling our Ford” with non-perishable items to support families in need in our own communities. Every donation matters from one can to a packed truck, and we’re honored to help drive positive change.
Read MoreHosting Sensory Toy Drive for ABC Pediatric Therapy | Beechmont Ford
Sensory Toy Drive – As a dealer group, we partnered with ABC Pediatrics to host a Sensory Toy Drive, delivering essential sensory toys to underserved children with autism across our community. These toys provide comfort, stimulation, and joy to kids who need them most, and we're proud to support families in creating more inclusive, enriching environments.
Our Kindness Project originally launched in 2018 has allowed us to spread kindness in countless ways. We partnered with
the EmPath for Autism Foundation and ABC Pediatric Therapy for a meaningful cause: a Sensory Toy Drive. Our
goal was simple—to collect sensory toys for children who are affected by Autism Spectrum Disorder (ASD). Sensory toys are designed to stimulate a child’s senses of sight, sound, and touch, providing valuable therapeutic benefits. These toys
play an essential role in supporting the sensory systems of children with Autism, helping them improve focus, calmness, and communication. Our partnership with EmPath for Autism Foundation has been incredibly special. EmPath, a 501(c)(3)
nonprofit organization, was created to support children and families affected by Autism. We’re also excited to sponsor their annual fundraiser, Circus
Bizircus Lunar, which took place on September 21st in Covington, KY. The proceeds from this event benefitted the Kelly O’Leary Center for Autism Spectrum Disorders at Cincinnati Children’s Hospital—an incredible cause that we’re
honored to support.
ABC Pediatric Therapy, a fantastic therapy center located in Cincinnati’s Western Hills, was instrumental in ensuring that the sensory toys we collected made it to the children who needed them most. ABC offers a range of pediatric therapies
in a child-friendly setting, including physical, occupational, and speech therapy. Their dedication to creating the best life for all children aligns perfectly with our mission of supporting families and improving quality of life.
Over the course of two weeks, we hosted collection points at our dealership locations, and thanks to the help of our team, customers, and supporters, we were able to gather a substantial number of sensory toys. At the end of the drive, the
Williams family personally delivered an entire SUV-load of toys to ABC Pediatric Therapy for distribution to local families in need.
At the Mark Williams Automotive Group, we’re proud to work alongside the EmPath for Autism Foundation and ABC Pediatric Therapy to bring awareness to the importance of sensory toys, therapy, and the potential role of cannabis in supporting
children with Autism. We are committed to making a positive impact on our community and are honored to be part of The Kindness Project. Thank you to everyone who contributed to this meaningful cause, and we look forward to continuing to
spread kindness together.
Toy Drive 2022 | Beechmont Ford
Toy Drive 2022: This holiday season, we teamed up with Toys for Tots to help bring smiles to children throughout our community. Thanks to the generosity of our customers and staff, we collected and donated hundreds of toys, making the holidays a little brighter for families in need. Toys for Tots is a charitable program run by the U.S. Marine Corps Reserve with the mission of collecting new, unwrapped toys during October, November, and December each year and distributing them as Christmas gifts to less fortunate children in the communities where the campaigns are conducted. Founded in 1947 ...by Major Bill Hendrick’s, U.S. Marine Corps Reserve in Los Angeles, California. The idea came about when Major Hendricks's wife, Diane, tried to donate a homemade doll to a charitable organization but couldn’t find one that distributed toys to children during the holidays. In response, Hendricks and a group of Marine Reservists in Los Angeles collected and distributed 5,000 toys that year, starting what would become a national movement.
Due to the overwhelming success, the U.S. Marine Corps adopted the program in 1948, expanding it nationwide.
#KindessProject2021: Donations for Flood Aid in Jackson, KY
Kindness Project 2021 - In this chapter, we sent Jeff Black to Jackson, KY in a Ford Transit Connect full of supplies to help those impacted by the recent floods in Jackson, KY. In March of 2021, Jackson Kentucky experienced significant flooding with water levels reaching heights not seen since 1984. Most common items that were requested were bleach, garbage bags and protective clothing. We were honored to help our community affected by the devastation.
#KindnessProject2020 I Beechmont Ford
Kindness Project 2020 - Spreading Kindness, One Cart at a Time! Leslie Williams recently took a trip to a local Kroger during the holidays and surprised a shopper by covering the cost of their groceries—just one small way we’re giving back and brightening someone’s day. It was a heartwarming reminder that even simple gestures can make a big impact!
The Giving Tree Located in Our Service Department!
The Giving Tree 2018 – At Mark Williams Automotive Group, we believe in the power of community and the joy of giving back. That’s why we’re proud to make seasons brighter with our giving tree—a simple, heartfelt way to make a meaningful difference during ...the holiday season.
When you stop by our Service Department, you’ll see our festive Giving Tree adorned with tags, each representing a gift wish from a local child or family in need. We invite you to pick a tag, purchase the listed item, and bring it back unwrapped. It’s a small gesture that brings a world of joy to someone who could use a little extra cheer this time of year.
Whether it's a toy, a warm coat, or a book, your donation helps make the holidays brighter for a neighbor in need. And while the gifts you give may seem small, their impact is huge—for both the recipient and the giver.
There’s truly no better feeling than spreading kindness, especially during the season of giving. Together, we can create moments of joy, hope, and connection—one gift at a time.
TRUNK OR TREAT 2018!
Trunk Or Treat 2018 - At Mark Williams Automotive Group, community involvement is at the heart of everything we do. This fall, we were proud to serve as a community sponsor for a local Trunk or Treat event—a fun, safe, and family-friendly way to celebrate Halloween while ...giving back to the neighborhoods we love.
From decorating car trunks to handing out candy and goodies, our team was thrilled to take part in the festivities and see so many smiling faces. But beyond the costumes and treats, events like these are about connection—bringing families together, supporting local organizations, and creating lasting memories for kids of all ages.
We’re grateful for the opportunity to support events that uplift our community and bring people closer together. Thank you to everyone who came out and made this Trunk or Treat a huge success. We can’t wait to see you again next year!
Because at Mark Williams Automotive Group, we don’t just sell vehicles—we invest in people
#KindnessProject2018
Kindness Project 2018 – In November 2018, Leslie Williams and Charlie Watson visited our local Kroger store with one simple mission: to find someone who could use a little extra support and give them a Thanksgiving they’d never forget. That day, we approached a random shopper and surprised them by paying for their entire cart full of groceries—no strings attached.
What made this moment so special wasn’t just the surprise—it was what the groceries represented. A full cart meant a full table. It meant a family could gather, share a warm meal, and enjoy the holiday without worrying about financial strain. In that moment, we weren’t just paying for food; we were helping provide comfort, dignity, and the joy that comes from simply being able to feed your family.
Today, we support the Clermont Animal Shelter!
Clermont Animal Care Humane Society 2018 – We partnered with the Clermont Animal Care Humane Society to raise $50,000 in 50 hours – The long-term goal is to reduce population on the streets so we can reduce the amount of animals euthanized each year. We also helped them acquire their 2018 Ford F-150 for their dog warden to help rescue animals off the street and to transport animals to from clinics for spay/neuter which ultimately helps with population control further reducing animals euthanized.
Powered by Beechmont Ford: A Look Back at the 2026 Raptor Raffle
Thanks to the generous sponsorship of Beechmont Ford, the 2026 Raptor Raffle gave our community an exciting opportunity to support student-athletes at Anderson High School while offering the chance to win a ...
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